Above: A video ad created for a fictional American retail company called SouthSheep. The company’s aim was to make high quality packs, equipment, and apparel using recycled materials for outdoor enthusiasts that can endure rugged conditions regardless of the terrain or season. SouthSheep’s rebranding was meant to have a modern appeal while maintaining their traditional values. The brief and name were provided. The logo was created by a teammate, the video ad and branding was designed and created by myself.
* See additional branding below *
Below: Additional branding for a variety of companies, the first two are fictional — Bleeding Sun Music Festival (brief, name and logo all created by myself) and Camp Monsters (brief was provided, logo was a collaboration, and package designs were done by myself) — and the last two were advertisements for existing companies — Good Dye Young and Hershey’s (photography and designs done by myself for both).
